SERVICES
Visual Identity
Packaging Design
Marketing
INDUSTRY
Fashion
PARTNERS
ACCESS
The Department of Fashion Design + Merchandising at Virginia Commonwealth University is a highly sought after program that combines both design and merchandising, inviting its 300+ students to collaborate on creative problem solving and critical thinking. The annual VCU Fashion Event is the pinnacle celebration for the Department of Fashion Design + Merchandising, highlighting the original works of design and merchandising students.
In 2023, I partnered with the Dept. of Fashion Design + Merchandising to develop a visual identity for ACCESS, the title and theme of VCU’s 2023 annual fashion event held at the Virginia Museum of Fine Arts. I worked alongside a small team of designers to develop an expressive and multi-functional identity that explored the meaning of “access” and how it applies to the fashion world.
ACCESS’s identity embraces a lack of boundaries. Our design team questioned how fashion shows traditionally limit viewers’ access and challenged this concept by creating an identity that relies on transparency. We wanted to push past “access points,” grant “access” to viewers, and overall making fashion design and runway shows more “accessible” to the public. We emphasized negative space and openness, as well as investigating themes of keys, thermal imaging, and surveillance footage- all ways to get access to new information.
COLOR
The color concepts for ACCESS are reminiscent of the neon tones that occur in thermal camera imagery, a tool used to access body temperature.
TYPEFACE
The use of JL Impact Nieuw 2022 Silver Lining, a hollow, stroke-only typeface, is intended to emphasize negative space and plays with the concept of line or stroke representing a barrier that lies between an individual and gaining access, or "permission to explore."
MERCHANDISE
Our team developed a limited edition of lanyard souvenirs for attendants of the fashion event, giving the illusion that their access to the runway show was exclusively granted.
